Hard Summer Music Festival just aired the most original festival trailer I’ve seen in my entire life. With the likes of Diplo, Diplo, Diplo and Diplo doctor Phil tries to keep the producers in a healthy state of mind after the internet went down in the entire world. The world is left in complete chaos after everyone finds out their Snapchat isn’t working no more. If you have no clue where I am talking about already, please check out the video below before reading any further.
Let me first of all start off by saying that I’m very pleased and sad at the same time. I’m pleased because the line-up Hard Summer Music Festival (HSMF) gives us this year is completely mental. Every bass lover will be satisfied with the weekend as big names like Mija, LOUDPVCK, Ghastly and many more will be spinning the decks in Fontana, CA. The sad part is the price of the tickets we have to pay to get a flight to America. This caused me to be a broke and sad human being.
Hard Summer Music Festival’s smart marketing strategies
The guys from HSMF are known for their alternative marketing strategies. Last year they did a hilarious promo stunt with the infamous spoon duo Dillon Francis and Porter Robinson. The video was watched over half a million times and is still being watched today by hundreds of people. Unfortunately, no Dillon Francis for us in the video this year, but hell, the jokes were on point! The cops from Donut Hole, the selfie poses from Diplo and the whole identity crisis from all the producers surely cracked me up big time.
Let us know what you think about this amazing promo-stunt for the festival, is it better or worse than the previous one? It is a pretty hard one this year I must say so myself…
